Women like assholes

Let's all be very honest with ourselves: we as men are currently living in the age of the asshole. Not the usual interpretation of an asshole, though, as in the kind nobody wants to be around because he is so insulting. This is the new asshole, the guy who girls say they hate when they really find him quite attractive. Although this new asshole is pompous, arrogant and well aware that he is the greatest thing to happen to planet Earth since the invention of Nutella, what is most evident in terms of his characteristics is the fact that he is a man of power, drive and assertiveness, and these are qualities everyone find appealing. First off, for a man to make it in this world he must be able to channel his inner asshole many times in his life. Men should be confident, in control of whatever situation they are in as well as always looking for way to better themselves and increase their status as an alpha male.

Sharing personal information brings people closer together. Verified by Psychology Today. Valley Girl With a Brain. A few months ago, back in the golden days of interning at PT, I read a blog post that changed my life. He discussed the phenomenon of women falling for "bad boys" or "assholes" and included various research to back such claims. I encourage you all to read his post if you haven't, but if you want my CliffsNotes version, feel free to park your mouse here for a moment.

Image by Adam Mignanelli. I'm a nice person. It's not in my nature to be an asshole.

It's well known that women find sexy, rebellious rogues attractive. But until now it's not really been clear why women choose to turn that attraction into long-term relationships, when they know they stand a high chance of getting burned. New research, however, reveals that the secret lies in the hormones.