Burger king controversial ad

Burger King this week launched a new mental health awareness campaign complete with mood-themed "Real Meals. The campaign also includes an video spot on YouTube showing a montage of people in various emotional states, using the line: "No one is happy all the time. And that's OK. The campaign quickly drew criticism from some on social media, who claimed it was downplaying mental illness or attempting to profit off the subject. Others wondered whether Burger King was making resources available for people with mental health issues or making monetary contributions to any organizations. This new campaign of yours is extremely distasteful.

Five years after a famously suggestive Burger King ad ran in Singapore, the woman who appeared in it—without her permission, she says—has publicly excoriated the fast-food chain for humiliating her. The woman, who has not revealed her identity, posted a YouTube video on Tuesday in which she explains her side of the story. And it isn't pretty. She doesn't claim BK stole the image, necessarily, but strongly objects to the suggestive way it was used. Those offended by it don't know the extent of what's wrong with the ad; that I didn't know about this being done to my image, let alone agree to or pose for the scenario. The ad has truly become a famous "badvertising" image.

The brand rolled out a commercial for its new "Vietnamese Sweet Chilli Tendercrisp burger" depicting Burger King customers attempting to eat the new menu item with giant red chopsticks. Available for a limited time only," the initial caption for the ad read on the brand's now-deleted Instagram post. Although Burger King has since removed the ad from its social media platforms, some Twitter users, including Maria Mo, captured a video of the controversial commercial. Mo, or mariahmocarey on Twitter, posted a clip after she came across the ad on her Instagram feed.

They sit down with ad agencies, work up some single-word descriptions, add a few more single words and hope that the way they communicate to customers matches those words. For a long time, McDonald's was associated with being bright, cheerful and happy. What could be more emblematic of that than the Happy Meal?